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Online Divas and PayPal team up to discuss how to make money Online...


Last Thursday, June 18th, PayPal hosted an information evening in Sydney titled ‘how to make money online.’ About 25 women attended to hear Amber Jones of PayPal discuss the various ways to make websites more customer friendly. Many of the women who attended were at the fledging or early development stage with their businesses, looking for ideas on how to convert more visitors to buyers. Amber gave some interesting tips on how to make the purchasing process easier, as well as tips on what not to do! A summary of her key points:

Top Tips:
-Make sure the customer is able to see the full cost of their cart as they are shopping, this is one of the most common complaints from online shoppers.
-Ensure a customer service number is visible during the checkout process; the customer knows there is someone to call if they need assistance.
-Getting a customer to successfully purchase once is key. Once they have had a successful experience they will be more likely to come back and purchase again.
-Offering gift wrap at check-out is a great way to value add and often has a good uptake.
-Offer PayPal ‘Express Checkout,’ account holders can be done with the process in a matter of seconds, http://tinyurl.com/5vl98h


What not to do:
-Don’t require people to sign up for an account or fill in a lengthy form just to buy something. This will just put people off the whole process. You can collect people’s full details later by emailing them a special offer or discount.
-Don’t use too much flash in the checkout section of your website. Keep this area clean and neat with basic html.
-Don’t just look at your page hits, make sure you know what your cart conversion rate is and monitor where people are dropping off.

Think about a great site that you’ve successfully purchased from, what made the experience so easy?

To learn more about Online Divas check out their website http://www.onlinedivas.com.au/

We also like PayPal’s latest marketing campaign, ‘Do Stuff For Money’ - Hours of fun!!
http://www.paypal-dostuffformoney.com/

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